Frederik Croene website
| Webdesign for Frederik Croene, a belgian, willful pianist.
Frederik Croene is a conceptual pianist who deconstructs the idea of a virtuoso pianist in elaborate performances. For the design of his website we decided to reference this aspect of his work by playing with the idea of a deconstructed partiture. |
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Van Kruin tot Kwast
| What do you need in order to be a real artist? For the opening of the new academy year at Sint-Lucas Gent Cox & Grusenmeyer set up ‘The Brush Factory’, a temporary service offered to the students as an initiation ritual for their artistry. In a factory-like setting, where every step of the production process was visible, students could order a personanized brush made of their own hair. |
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Eyes of Vanity
| Mimicking the idea of seduction through representation this kaleidoscopic collage of paper hands and eyes expresses the layered idea of vanity. Advertising as part of the series ‘The Wall of Vanity’ for Sevens Lederwaren. |  |
The Citizen Speech performance
| The Citizen Speech is a presidential speech held by the president of The Chimerican Union for a single citizen. As the word says it, The Citizen Speech aims to closely connect the life of citizens to politics. In order to receive a personalized Citizen Speech, citizens of The Chimerican Union can fill in The Citizen Speech Inquiry after which all the answers are translated in a presidential speech. On the occasion of The Future Is So Bright I Gotta Wear Shades – the graduation show of The Sandberg Institute – the president of The Chimerican Union directed his speech to a citizen called Alex The Manager. A career hunter Play: Victor Westerkamp |
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The Citizen Speech
| The Citizen Speech is a political inquiry where citizens of The Chimerican Union are questioned on their political beliefs. By linking the personal to the political The Citizen Speech acts as a psychological test where simple daily habits can become very political.
Simultaneously the citizens’ answers are used to establish citizenship-style categories such as Alex The Manager, Annie The Nurse, or Preston The Banker. These categories function as focus groups upon which the design of the political power is determined. The direct result can be seen in The Citizen Speech performance where the president of The Chimerican Union outputs a personalized speech for a person who filled in The Citizen Speech inquiry. |
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Seven Statements
| How do you make a concrete object showing the idea of something abstract like a ‘vision’? Humans, as part of an economy driven society, are often naturally forced into a situation to sell themselves by proving what they stand for, what their vision in life is. How would an accessory for this specific task look like? What for example do you wear when going for a job interview? In the collection ‘vision statements’ there are seven different ‘ways of seeing’ available. These can be used as a visualization of a personal and professional resumé. Being made out of transparent polystyrene, the accessories are very comfortable to wear. One wearing a vision statement will be a master of communication. Vision Statement number 1: OPEN-MIND — everything is possible and life has to be lived from day to day. Vision Statement number 2: JOY — the joker face can be utilized in a very quick way, the surrounded individuals can be pleasantly surprised at any moment. |
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Theatre of the Best Books
| The Hypnotic Tycoon: an embodiment of ‘What You See Is What You Get’ — the autobiography of Alan Sugar “Each year Werkplaats Typografie organises its own Best Book selection. Every participant chooses a book that is important for him in that year. This year artist Joëlle Tuerlinckx directed a series of acts in which the participants became their most significant book. Gradually the students started utilizing costume, props, light and sound to create a theatre of best book. Despite being amateur thespians, the theatre was a serious attempt to assume a character based on the interpretation of a book. Perhaps one can be lead to a new reading of each significant book, an experience that is both insightful and bewildering.” Workshop guided by Joëlle Tuerlinckx, with Boris Van den Eynden, Grégory Dapra, Manuel Zenner, Laure Giletti, Lu Liang, Corina Neuenschwander, Noah Venezia, Ine Meganck, Stefano Faoro, Mark Simmonds and Roland Früh. |
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De vertoning
| “A plea for individuality and imagination. Society and religion in the Netherlands. — In this colorful and richly illustrated book Suzan ten Heuw and Onno Zijlstra focus on extremities in society and religion. The individual sees his freedom as a burden and escapes into consumerism, group culture, fundamentalism and virtual worlds. The authors call on the individual and his imagination. Art and literature play a central role in the book, they reflect on the critical situation and show an example of genuine individuality.” |  |
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Ther Black Marrrket, in ther shadow of ther WT bookship…
| Aye aye, let’s get down to business… In ther shadow of ther permanent WT bookship at Ther Beginning of Year Show, therrre will be an underground economy thet provides ’nlicensed reprints of ’ntouched content. It’ll be a black marrrket with swingin’ prices, exciting treasures and arbitrary opening hours. A true battle against ther mighty waves of ther current ocean. Yes, therrre will be great dangers on our pad, therefor this project asks for discretion and I can not give any more d’tails. All aye have left to say is that I’d love to drop my anchor in ther lagoon of Werkplaats Typografie. Arrr you with me? Yours, Captain Bhook (flag thanks to paul elliman and boris van den eynden) |  |
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