|
Cox & Grusenmeyer (later referred to as C&G) is a Belgian graphic design duo. A geographical investigation shows us that they operate from their base in the Dutch metropolis: AM-STER-DAM. C&G is a balanced sum of 2 very different opposites (C+G) that create an ideal, attractive force in the shape of a bicephalous beast, formerly known as CHI-ME-RA. An unknown and rather undefined power in the universe brought them together in a collaboration where a gigantic, e-lec-tro-dynamic and magnetic field of EX-CI-TA-TION and fireworks arose. In the theory of C&G a lowest common denominator doesn’t exist, only the biggest multiple of the overall sum. We can state that 1+1 is a full 2 is and not 1,99! To obtain an ideal C&G result, both catalysis and transformation are combined. Bla-bla-bla and boom-boom-boom are summed up and not subtracted – a common ‘grey’ denominator is ruthlessly eliminated. We can conclude that the practice of C&G survives with an ACTION-REACTION method and a cos-mic con-tra-dic-to-ry (also known as the YIN-YANG principle). Their CA-TA-LY-TIC force and their TRANS-FOR-MING way of story telling makes that, trough the use of the RE-LA-TI-VA-TION-THE-OR-Y, humor ((H+A)x2=HAHA) and involvement are mixed in a SYM-BI-OT-IC relationship. Pure chemistry. |
