Open Impact Channel performance
| Open Impact Channel was kindly invited to share their expertise on promotional effectiveness on the “Bol=Tulp” salon at Mediamatic. An inspiring evening on the art of intervention campaigns. |
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Open Impact Channel
Open Impact Channel is an advertising company meeting the awareness needs of companies. Dedicated exclusively to the creation of innovative advertising programs, the principal operators, Cox & Grusenmeyer, provide a new avenue of promotional effectiveness. The public space and artistic environment is the playground! The mission is to invent new carriers for advertising by providing an intelligible re-use of existing promotional material. ‘We hope for the difference, the visionary and the superb!’
| Open Impact Channel on the Art-Pie in Amsterdam 16 – 23 / 05 / 2010, 12:00 – 18:00 During the ten days of the Amsterdam Art-Pie, Open Impact Channel will offer a new dimension by exposing Ad-Art works of Mediamarkt, De Postcode Loterij and Coffeecompany in the Gashouder on the Art-Pie Amsterdam, the art fair for non-established art. Friday, the 21th of May, we will hold a 6 hour long public lecture on the core values of the firm. Lecture starts at 12:00 and lasts as long as the coffee runs. Your cup of inspiration — Good to the last drop! |
Business Plan
| The Open Impact Channel Business Plan is finally available on the market! This (big) book is the foundation of our entire mission. You, yes you, can get one of the 300 copies we produced. Don’t hesitate to contact us, it’s €15 the piece! (info@cox-grusenmeyer.com) The Business Plan is for sale at Boekie Woekie, Nijhof & Lee and Athenaeum Boekhandel in Amsterdam. The Toykyo bookstore provides it in Ghent, Belgium! |
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Lecture Machine
| Friday, the 21st of May, we gave a public lecture in collaboration with De Brakke Grond on the Art Pie Amsterdam. This sequentially built up lecture step to the superlative with every repetition, coming close to the effect of a brainwash-machine. |
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Open Impact Channel on the Kunstvlaai
| Thanks to support of Mediamarkt, De Postcode Loterij and The Coffee Company a profound enrichment was brought to the Amsterdam Kunstvlaai. During 10 days Open Impact Channel exposed art-works for these companies on the art fair for non-established art. A great exposure and a great partnership! |  |
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| Open Impact Channel’s installation for Mediamarkt, ‘Rotating Discs after Anémic Cinema’ and the poster installation for the Postcode Loterij ‘Shared Chances, Nederland bedankt’. |  |
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| Albert Heijn offering cards reused by Open Impact Channel for promotional effectiveness. |  |
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| Open Impact Channel is happy to announce the Espresso Yourself Award for Coffee Company. During the 10 days the jury took the time to criticize all artworks along the basic Coffee Company essentials being: essence, wisdom, courage and chemistry. Three great artists were awarded this essential award. The Large ‘Bossanova’ Award went to Nina Wijnmalen. The Medium ‘Ristretto Radicale’ award went to Tree Walker. And last but not least, the Small ‘Espresso Originale’ award went to ‘Propono Intuitis’ from Sina Khani and Sohrab Bayat. Congratulations! |
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 Nina Wijnmaalen while performing. |
 ‘The Tree Walker’, Christophe Both Asmus ‘Propono Intuitis’ from Sina Khani and Sohrab Bayat |
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